Intllignt Consumrism-明智的消费 Wis consumrs rad magazin advrtismnts and watch TV commrcials, but thy do this with on advantag: knowldg of th psychology bhind th ads. In othr words, wll-informd consumrs watch for information and chck for misinformation. Thy ask thmslvs qustions: Is th advrtisr hiding somthing in small print at th bottom of th pag? Is thr any ral information in th commrcial, or is th advrtisr simply showing an attractiv imag? Is this product mor xpnsiv than it should b bcaus it has a famous nam? With th answrs to ths qustions, consumrs can mak a wis choic. 聪明的消费者看杂志广告,看电视广告,但他们这么做只有一个目的,就是要了解藏在广告背后的心理状态。换句话说,信息灵通的消费者会留心各种资讯,也会查证各种有误导作用的谣传。他们会问自己:广告商是不是在边角的小字里藏着点什么?广告里是否有真实内容,或者广告商纯粹只提供诱人的画面?是否因为是名牌,产品就卖得更贵?这些答案会帮助消费者做出明智的选择。 Intllignt Consumrism-明智的消费
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